NYC Choppers
Buying a motorcycle is one thing. Buying a Harley is another. But buying a tricked-out Black Widow with a Swedish frame and Iron Cross kicker pedals, well, it takes real cajones to do something like that.
Cole Haan
The job was to create a less provincial, more modern view that didn’t abandon Cole Haan’s sense of quality and attention to detail. Rather than using fashion models, this campaign focused on collectors who comb the world searching for objects of character.
Print and Catalog
Rob Brinson. Photographer. Teacher. Gear Collector. Admires their blend of technology and design. Looks for authenticity in each intricate curve. Also likes the way they photograph. Wears Cole Haan shoes. For much the same reason.
Star Gifford. Acupuncturist. Collector of antique typewriters. Manual, of course. Enjoys finding Pressure points unique to each design. Wears Cole Haan shoes. Because style is key.
Mark Feigenson. Fiction writer. Automobile collector. Specifically, cars with little pedals attached. As well as buses, fire trucks and other modes of transportation. Only the genuine article will suffice. All metal. Nothing plastic. Prefers Cole Haan shoes. Especially when driving.
Giorgio Armani
Casual clothing that’s worthy of the name Giorgio Armani? Everything is based on Armani’s vision of A/X as a cross between an army PX and a food market. Within 6 months of opening the first store, A/X doubled its sales projections for the year and the campaign won a Gold Effie for advertising effectiveness.
CIT
CIT specializes in helping small companies with financing that can turn them into bigger companies. Mr. Baldwin helped bring this notion to life by playing the part of “Business Goal.” He invites small businesses to make friends with the future. Rather than be at odds with it.
AUDIO
Merrill Lynch
Catering to clients with portfolios of $250,000 and up, Merrill Lynch Wealth Management offers a diversified investment strategy which takes all your accounts into account. The television and radio features the voice of Steve Martin offering suggestions for preserving one’s capital, as well as growing it.
AUDIO
GE
Plenty of corporations talk in lofty terms about the future, filled with “what ifs” and “someday’s.” GE is one of the few that can talk about the future in the present tense, with engineering breakthroughs in environment, transportation, and medical systems that are a making a difference. Not tomorrow. Today.
WildAid
WildAid encourages us. all to be more mindful when it comes to the health and well-being of our most precious resources: the earth and her inhabitants.
Rock and Roll Hall Of Fame
To help the Rock Hall celebrate its anniversary, we created a series of posters and TV spots which reflect the attitude of its “members” in a club that they never thought they would become part of. While elevating the role of the museum to that of cultural landmark, rather than tourist destination.
Ford
By taking a global view of Ford’s standing in the world, we shed light on some of their accomplishments, large and small. While using imagery that elevates their designs, now equal to or better than their foreign competitors.
Kate Hudson / Wildaid
We all have to wash our hair. (Or not, but eventually the result turns tragic.) Rather than use haircare products that are tested on animals, why not choose a natural formula that is as good for the planet as it is for your bouffant?
