Madmen & luxury cars. In 8 words or less.

 

 

 

The MKZ Hybrid spot is among the work featured in a new campaign for Lincoln from Team Detriot, with the gentle man who potrays a partnet at Sterling Cooper Fraper Pryce as the narrator. What did I have to do with this? See the excerpt below.

 

 

That’s right, 8 words. The explanation: my partner John Tymkiv and I created the theme “Smarter than luxury.” CCO Toby Barlow and EVP Erick McClellan took the premise and with their team fashioned it into the work you see above. The coclusion: it’s always gratifying to contribute ideas that make it to the finish line. “It’s not just luxur. It’s smarter than that.” can be evidenced at a Lincoln dealer near you.