Rethink everything.

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If you’re looking to sidestep the status quo, switch off the automatic pilot and awaken the senses, here’s a book you might be interested in reading. (That I happen to be its co-author is just a coincidence.)   Should you have interest in Zen Buddhism, white magic, transcendentalism, stoicism, abstract expressionism, free will or post-humanism, The SuperOptimist Guide to Unconventional Living may spark a renewed sense of purpose. And provide amusement. That too.

Within these pages you’ll find answers to the following:

  1. How can thinking backwards propel me forwards?
  2. Why is it preferable to listen to the news in French?
  3. Which four words will improve my outlook forever?
  4. Can I journey into space without the need of a rocket?
  5. Why should I carry a lemon at all times?
  6. Is it possible to get rich while enjoying nature?
  7. Why do I think the way I do?

We invite you to disengage from the commonplace and open your neural pathways to more expansive thinking by tapping into the new secrets of SuperOptimism, available now.

To the moon, Alice.

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Now for less than a cost of a steampunk-brewed coffee in Brooklyn, you can take yourself past the beach, the water park, even Europe, and enjoy the ride of your life into the outer reaches of the universe. Try the book that Kirkus calls “an eclectic, entertaining and often enlightening examination of the inner workings of the mind.”

Madmen & luxury cars. In 8 words or less.

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The MKZ Hybrid spot is among the work featured in a new campaign for Lincoln from Team Detriot, with the gentle man who potrays a partnet at Sterling Cooper Fraper Pryce as the narrator. What did I have to do with this? See the excerpt below.

 

 

That’s right, 8 words. The explanation: my partner John Tymkiv and I created the theme “Smarter than luxury.” CCO Toby Barlow and EVP Erick McClellan took the premise and with their team fashioned it into the work you see above. The coclusion: it’s always gratifying to contribute ideas that make it to the finish line. “It’s not just luxur. It’s smarter than that.” can be evidenced at a Lincoln dealer near you.