New York Times

News is one thing. Games, Cooking, Wirecutter and The Athletic are the others. I’ve been fortunate to contribute to the Growth Marketing creative group at The Times during a period of major product expansion. From TV spots to transit takeovers, audience engagement, direct marketing, and more, every aspect of the communications mix has been utilized to educate the audience on the complete Times experience. Meanwhile, paid subscriptions have grown to ten million — with a goal of fifteen million in the next few years.