Cole Haan

The job was to create a less provincial, more modern view that didn’t abandon Cole Haan’s sense of quality and attention to detail. Rather than using fashion models, this campaign focused on collectors who comb the world searching for objects of character.

Cole Haan
Rob Brinson.
Photographer.
Teacher.
Gear Collector.
Admires their
blend of
technology and
design.
Looks for
authenticity in
each intricate
curve.
Also likes the
way they
photograph.
Wears Cole Haan
shoes.
For much the
same reason.
Cole Haan
Star Gifford.
Acupuncturist.
Collector of
antique
typewriters.
Manual, of
course.
Enjoys finding
Pressure points
unique
to each design.
Wears Cole Haan
shoes.
Because style is
key.
Cole Haan
Mark Feigenson.
Fiction writer.
Automobile
collector.
Specifically, cars
with little pedals
attached. As well
as buses,
fire trucks and
other
modes of
transportation.
Only the genuine
article will
suffice.
All metal.
Nothing plastic.
Prefers Cole Haan
shoes.
Especially when
driving.